Affordable Medicines Now

Concept Elevate public awareness of healthcare inequality in Australia and drive meaningful policy change by putting affordable medicines on the national agenda. Process I spearheaded the creative direction across TV, digital, print and grassroots touchpoints. Designing a unified visual identity that rooted complex healthcare issues in accessible, human centred storytelling. Collaborating with strategy, editorial and production teams, I crafted narrative flows and interaction patterns that moved audiences from awareness to action. Result The campaign reached over 13 million Australians, secured 2.5 million video views and generated public support. This pressure helped prompt the Australian Prime Minister to announce a nationally significant reduction in medication costs. The work now forms a design framework for future national advocacy campaigns.