Heineken Ireland

Concept: Create motion content that could command attention across busy digital out of home screens and venue displays. The challenge was maintaining impact across varied screen ratios and environments. Process: I developed a modular creative system, designing adaptable assets that retained brand energy and legibility whether viewed on stadium screens, bars, or synchronized multi screen takeovers. Animation choices focused on rhythm and focal control to cut through visual clutter. Result: The rollout delivered a cohesive, high energy campaign that drove engagement and boosted venue footfall with visuals that translated seamlessly across every format.