MyWaste

Concept: Reframe recycling and waste reduction as simple, relatable actions that resonate with everyday audiences. Process: I produced a cross-platform suite of 3D animation, POV, and seasonal content to make sustainability engaging year round. Each asset balanced clarity with personality, ensuring consistent branding across all formats. Result: The campaign achieved strong recall and engagement, driving measurable increases in recycling participation and reinforcing the brand’s leadership in sustainability.