World Vision

Concept Inspire global audiences to take action on clean water access in Malawi through a mobile first digital campaign that transformed empathy into tangible impact. Process I led UX and creative direction from concept through delivery, designing a responsive campaign site and social content series that told authentic, human stories from Malawi. Collaborating with strategists and copywriters, I built a visual language rooted in optimism and clarity, driving users from emotional connection to conversion through seamless design and clear calls to action. Result The campaign outperformed projections, generating over $120,000 in donations and funding several new wells that brought clean water to rural communities. Its success led to an expanded rollout in Kenya, where the adapted creative approach helped raise over $200,000 and established a scalable design model for future World Vision initiatives.